MYSTICONS

Playmates Toys

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MYSTICONS

Playmates Toys

It’s Magic hour, girls! Playmates Toys, working closely with Nelvana, updated the idea of action figure play and brought it to the girls. The Monkeys developed a complete packaging look for Mysticons and assisted in designing key brand style guide elements. The look highlighted the royal lineage of Arkayna and the magic of teamwork.

 

What the Monkeys did: Re-imagined the Mysticons logo, package branding and layout structure (patterns, callouts and inset traps) and final packaging files.