Playmates Toys

Cowabunga! Playmates Toys wanted to expand the Turtle franchise beyond the action figure aisle. The Monkeys helped craft a look that appeals to a younger audience that love to play with foam blasters. The design played up movement and interactivity with the brand characters while fitting in with the established TMNT style guide.

What the Monkeys did: Designed the T-Blast segment logo, sub-category branding (callouts and inset traps) and final packaging files.