Our digital Friend! Bandai America revived the popular toy from the ‘90s with updated fun and tech. The Monkeys brought in key iconography and character art that calls out the collectibility of each character while playing up the value of friendship. A soft color palette nurtures the bond between Tamas and the consumer.

 

What the Monkeys did: Package branding and layout structure, packaging elements (patterns, callouts and inset traps) and final packaging files.